Business Offering What is the primary industry of your Business? * What does your business offer? * Product Service Both Describe the products you offer: *
What is your product(s) and how does it differentiate from other product(s)?
Describe the services you offer: *
What is your service(s) and how does it differentiate from other service(s)?
Company Financing Is the Business fundraising? * Select the fundraising method(s): * Marketing What is the Target Market? *
What are the characteristics (geographic, demographic/socioeconomic, and/or pyschographic) of your target customers and why will they buy from your business?
What are the trends you have noticed in the Target Market? Describe your Business marketing/promotion plan:
include online advertising, direct mailings, word of mouth, print ads, etc.
Major Business Goals Layout Describe your short-term business goals (1 year or less) How will you distribute your product? Describe your long-term business goals (more than 1 year away) Describe your pricing strategy:
consider methods such as penetrating pricing, discount pricing, price-match, etc.
SWOT Analysis Layout Business Strengths
What sets the Business apart
Areas to improve
External factors that you can capitalize on
External factors that may inhibit your business success
Describe the level of competition in the industry and list any major competitors that you can identify: How will you set yourself apart from the competition? List the Certifications your business has: List the Permits your business has: List any Key Partnerships that you want to highlight: